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Optimize 360

Test and optimize
your website

We are here to make sure you know how to optimize your customer experience. M:AD implements Google’s Optimize 360 to uncover the experiences and interactions on your site that work best. for your customers and We are your personal guides on the journey to continuous optimization.

Gain More Customers.

Identify and improve

Optimize is natively integrated with Analytics so you can identify where to make improvements on your site. With M:AD, learn to leverage Analytics to identify problem areas, soand respond, and measure your progress.

Test for best results

We can show you how to leverage Google’s intuitive visual editor to make simple text and image changes, or make more advanced changes using the raw HTML and JavaScript code editor. Analyze results after every change with native statistical reporting.

Customize the experience

Deliver improved personalized experiences to specific customer and user segments. With M:AD, take your Optimize 360 capabilities one step further and deliver tailored experiences to your Analytics audiences, without building new ones.

Test, adapt, personalize.

Test different variations of your website and then tailor it to deliver a personalized experience that works for each customer and for your business.

Experience types

With M:AD at your side, you will understand the different Optimize experience types that suit your website testing and personalization needs. Optimize includes A/B and A/B/n testing, multivariate testing, split URL testing, server-side experiments and more.

Visual editor

Let us show you how to leverage Optimize’s integrated visual editor to create new page variants without recoding your site. Optimize includes easy editing tools, helpful diagnostics, a responsive visual editor and more.

Customization

We’ll teach you M:AD can show you how to use Optimize to customize your website for each of your customer segments with advanced client-side signals, analytics audiences, URL rules and more.

Reporting

Optimize delivers more accurate results with Bayesian statistical methods to model actual performance of your experiments.

Experiment management

We’ll show you how easy it is to manage all your business experiments through built-in features including activity logs, experiment preview, user permissions, experiment scheduling and more.

Integrations

Optimize seamlessly integrates with Analytics, Google Ads and more to maximize your customer insights and bring the right experience to the right customer.

Solutions

CRO Strategy

We can help you develop your CRO strategy. Contact us for more information.

Buyer Persona Activation

Your audience is made of multiple segments with different needs and wants. We can help you create customised journeys for your customers from media campaigns to assets, to provide them with a personalized experience.

Funnel Buster

Your conversion rate decreased? Need more conversions?
we can help and put focus on the traffic coming to your funnel (from visit to conversion) by identifying current conversion issues and revenue opportunities. Don't miss out on any of your users.

Navigation Restructure

Your website is messy ? lots of pages and sitelinks.. users can’t find their way to what they need!? We can help you understand the usability of your navigation on site/app and design the right navigation structure to boost your ROI.

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    Solutions

    CRO Strategy

    We can help you develop your CRO strategy. Contact us for more information.

    Buyer Persona Activation

    Your audience is made of multiple segments with different needs and wants. We can help you create customised journeys for your customers from media campaigns to assets, to provide them with a personalized experience.

    Funnel Buster

    Your conversion rate decreased? Need more conversions?
    we can help and put focus on the traffic coming to your funnel (from visit to conversion) by identifying current conversion issues and revenue opportunities. Don't miss out on any of your users.

    Navigation Restructure

    Your website is messy ? lots of pages and sitelinks.. users can’t find their way to what they need!? We can help you understand the usability of your navigation on site/app and design the right navigation structure to boost your ROI.