Contact Us

Work hand-in-hand,
not side-by-side.

We are digital marketing technology architects, and our mission is to enable high value communications between brands and consumers. As a Google Certified Service and Business Partner of the entire Google Marketing Platform, M:AD is proud to offer a unique and holistic solution, from programmatic advertising and analytics, to attribution modelling and data integration. M:AD is a K Group company, licensed by Google to provide Google Marketing Platform to companies and agencies in Israel and Europe, and is delivering technologies to key enterprises in all segments and verticals.

M:AD’s comprehensive approach includes personal, expert services to help your business gain full control of your digital and programmatic media. We ensure our customers’ success by selecting best-of-breed growth technologies and making them accessible with expert services – from programmatic campaign strategy to implementation and workshops.

Partners

Mickey Winitsky

Managing Director & Board Member K Group, Interim CEO for MadGrowth.

For two decades Mickey has gained extensive experience in building, leading, and scaling businesses within fintech, online marketing, and advertising technologies. Comprehensive hands-on experience in creating strategies and managing large teams for both B2C & B2B operations.
Previously Mickey was the CEO of Investing.com. One of the world's largest financial information platforms.
Before this Mickey was CEO of OM2, a company that invests, builds, and powers fintech companies and has held executive positions in Caesar’s, Pariplay, Aspire Global, and NeoGames.

Liat Elkayam

COO & Business Development

Senior technology global sales executive, over 20 years experience in working with clients and channels, B2B and B2C, software, and hardware. Direct management of sales teams worldwide. Global marketing, Strategic partnerships, Bizdev executive roles.

Eyal Amiel

Head of Advertising Technologies (AdTech)

Full stack digital marketing specialist with vast experience in media buying, multi-channel marketing, measurement and attribution.

Itay Shenberger

Head of Measurement

Itay brings vast knowledge and experience in the digital marketing world, specializing in Data Analytics, Tracking customers’ touchpoints from A to Z, and improving the user understanding and customers’ needs. Itay led some of the top Data Analytics projects for some of Israel’s leading corporations as well as global companies.

Tal Sasson

Head of CRO

Tal brings a data-driven approach and a passion for user-centric optimization processes. Helping businesses to better understand their audiences, funnels, and increase leads, sales and revenues tenfold.
Tal brings years of experience in the Digital Marketing world, and a special proficiency in Conversion Rate Optimization (CRO) and Creative.